{"product_id":"minimalist-niacinamide-5-body-lotion","title":"Minimalist Niacinamide 5% Body Lotion - 180 ML","description":"\u003ch2\u003e\u003cstrong\u003e Minimalist Niacinamide 5% Body Lotion \u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eA well-balanced formula containing humectants, emollients and occlusive to keep skin hydrated \u0026amp; moisturized throughout the day\u003c\/li\u003e\n\u003cli\u003eMulti-functional Niacinamide (5%) repairs epidermal barrier function, reduces trans epidermal water loss resulting in improvement in the moisture levels of the skin, stimulates ceramide synthesis, and soothes skin\u003c\/li\u003e\n\u003cli\u003eGlycerin, a known humectant at a high concentration of 20% keeps skin hydrated. At this concentration, Glycerin is proven to significantly increase skin corneometer values, indicating an increased hydration, after just 10 days of application\u003c\/li\u003e\n\u003cli\u003eFormulated with Shea Butter \u0026amp; Caprylic\/Capric Triglyceride as emollients to keep skin soft. Petrolatum, being a potent occlusive, reduces TEWL (transepidermal water loss) and keeps skin hydrated throughout the day\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cstrong\u003e Directions: \u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eUse AM \u0026amp; PM. Apply on hands and body, and massage until absorbed. Apply another layer on dehydrated \/ rougher areas like knees \u0026amp; elbows.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":53075923403049,"sku":"DNPS_D123351","price":11.92,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/7143\/6841\/files\/fpdNK59AJM.jpg?v=1777532512","url":"https:\/\/www.atozindianproducts.com\/products\/minimalist-niacinamide-5-body-lotion","provider":"AtoZ Indian Products","version":"1.0","type":"link"}